{"id":13968,"date":"2015-11-26T02:25:13","date_gmt":"2015-11-26T04:25:13","guid":{"rendered":"https:\/\/2015.saopaulo.wordcamp.org\/?post_type=wcb_session&#038;p=13968"},"modified":"2015-12-04T01:33:58","modified_gmt":"2015-12-04T03:33:58","slug":"seo-estrategico-com-foco-em-negocios","status":"publish","type":"wcb_session","link":"https:\/\/saopaulo.wordcamp.org\/2015\/session\/seo-estrategico-com-foco-em-negocios\/","title":{"rendered":"SEO estrat\u00e9gico com foco em Neg\u00f3cios"},"content":{"rendered":"<p>Quando se fala em SEO, \u00e9 comum que se pense em aspectos t\u00e9cnicos como programa\u00e7\u00e3o e codifica\u00e7\u00e3o de p\u00e1ginas e conte\u00fado.<\/p>\n<p>Nesta palestra, o objetivo \u00e9 trazer uma vis\u00e3o de neg\u00f3cios e mostrar como se toma a decis\u00e3o no momento de escolher o que otimizar, tendo como base a relev\u00e2ncia dos produtos e servi\u00e7os da empresa. Ser\u00e3o apresentadas as m\u00e9tricas e instrumentos utilizados para o monitoramento e comprova\u00e7\u00e3o de resultados.<\/p>\n<p><iframe loading=\"lazy\" title=\"Palestra WordCampSP: SEO Estrat\u00e9gico com Foco em Neg\u00f3cios\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/hT57eoYItMBUDa\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/pt.slideshare.net\/sthefan\/palestra-wordcampsp-seo-estratgico-com-foco-em-negcios\" title=\"Palestra WordCampSP: SEO Estrat\u00e9gico com Foco em Neg\u00f3cios\" target=\"_blank\">Palestra WordCampSP: SEO Estrat\u00e9gico com Foco em Neg\u00f3cios<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/sthefan\" target=\"_blank\">Sthefan Berwanger<\/a><\/strong> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quando se fala em SEO, \u00e9 comum que se pense em aspectos t\u00e9cnicos como programa\u00e7\u00e3o e codifica\u00e7\u00e3o de p\u00e1ginas e conte\u00fado. Nesta palestra, o objetivo \u00e9 trazer uma vis\u00e3o de neg\u00f3cios e mostrar como se toma a decis\u00e3o no momento &hellip; <a href=\"https:\/\/saopaulo.wordcamp.org\/2015\/session\/seo-estrategico-com-foco-em-negocios\/\">Continue lendo <span class=\"assistive-text\">SEO estrat\u00e9gico com foco em Neg\u00f3cios<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6038041,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1448708400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/pt.slideshare.net\/sthefan\/palestra-wordcampsp-seo-estratgico-com-foco-em-negcios","_wcpt_session_video":"","_wcpt_speaker_id":[13966],"footnotes":""},"session_track":[164407,655803,263746],"session_category":[],"class_list":["post-13968","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorio","wcb_track-marketing-e-conteudo","wcb_track-palestra"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6iMjW-3Di","jetpack_likes_enabled":true,"session_date_time":{"date":"28 de novembro de 2015","time":"9:00 AM"},"session_speakers":[{"id":"13966","slug":"sthefan-berwanger","name":"Sthefan Berwanger","link":"https:\/\/saopaulo.wordcamp.org\/2015\/speaker\/sthefan-berwanger\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/13968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/6038041"}],"version-history":[{"count":2,"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/13968\/revisions"}],"predecessor-version":[{"id":14081,"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/13968\/revisions\/14081"}],"speakers":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/13966"}],"wp:attachment":[{"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=13968"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=13968"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=13968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}