{"id":1589,"date":"2016-11-30T10:00:20","date_gmt":"2016-11-30T12:00:20","guid":{"rendered":"http:\/\/2016.saopaulo.wordcamp.org\/?p=1589"},"modified":"2016-11-30T12:13:40","modified_gmt":"2016-11-30T14:13:40","slug":"a-arte-de-vender-sites-em-wordpress-por-paulo-costa","status":"publish","type":"post","link":"https:\/\/saopaulo.wordcamp.org\/2016\/a-arte-de-vender-sites-em-wordpress-por-paulo-costa\/","title":{"rendered":"A arte de vender sites em WordPress, por Paulo Costa"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1369\" data-permalink=\"https:\/\/saopaulo.wordcamp.org\/2016\/session\/a-arte-de-vender-sites-em-wordpress\/paulo-costa-a-arte-de-vender-sites-em-wordpress\/\" data-orig-file=\"https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Paulo Costa &amp;#8211; A arte de vender sites em WordPress\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?fit=300%2C158&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?fit=640%2C336&amp;ssl=1\" class=\"alignnone size-full wp-image-1369\" src=\"https:\/\/i0.wp.com\/2016.saopaulo.wordcamp.org\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?resize=640%2C336\" alt=\"Paulo Costa - A arte de vender sites em WordPress\" width=\"640\" height=\"336\" srcset=\"https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?resize=500%2C263&amp;ssl=1 500w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2016\/files\/2016\/11\/Paulo-Costa-A-arte-de-vender-sites-em-WordPress.png?resize=1000%2C525&amp;ssl=1 1000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>O WordPress \u00e9 um ferramenta vers\u00e1til, poderosa e de m\u00faltiplas aplica\u00e7\u00f5es para diversos neg\u00f3cios e servi\u00e7os, n\u00f3s que desenvolvemos e criamos com a plataforma j\u00e1 sabemos, mas e os clientes de projetos WordPress?<\/p>\n<p>Estrat\u00e9gia ao vender qualquer servi\u00e7o \u00e9 important\u00edssimo, ao vender projetos que n\u00e3o s\u00e3o tang\u00edveis mais ainda e os desafios se tornam ainda maiores. \u00a0Paulo Costa,\u00a0p\u00f3s-graduado em gest\u00e3o e estrat\u00e9gias em com\u00e9rcio eletr\u00f4nico e MBA em Marketing pela FAAP e fundador da 2WP ir\u00e1 apresentar t\u00e9cnicas e pontos relevantes a se considerar ao vender projetos de websites.<\/p>\n<p><!--more--><\/p>\n<p>Na palestra ser\u00e3o\u00a0discutidos:<\/p>\n<ul>\n<li>Percep\u00e7\u00e3o de valor;<\/li>\n<li>Comunica\u00e7\u00e3o entre vendedor de website e cliente;<\/li>\n<li>Alinhamento de expectativas e objetivos;<\/li>\n<li>Capacidade investigativa;<\/li>\n<li>Elabora\u00e7\u00e3o de escopo, forma\u00e7\u00e3o de pre\u00e7o e apresenta\u00e7\u00e3o;<\/li>\n<li>Adaptabilidade \u2013 Tipos de clientes;<\/li>\n<li>Networking;<\/li>\n<\/ul>\n<blockquote><p>Esta palestra \u00e9 destinada a todos profissionais, desenvolvedores, ag\u00eancias e web designers que desejam ter maior fluidez e efic\u00e1cia no momento da negocia\u00e7\u00e3o e fechamento com seus prospects.<\/p><\/blockquote>\n<p style=\"text-align: right\"><em>Paulo Costa<\/em><\/p>\n<p style=\"text-align: left\">Quer vender mais e melhor? <a href=\"http:\/\/2016.saopaulo.wordcamp.org\/ingressos\/\">Participe do WordCamp S\u00e3o Paulo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O WordPress \u00e9 um ferramenta vers\u00e1til, poderosa e de m\u00faltiplas aplica\u00e7\u00f5es para diversos neg\u00f3cios e servi\u00e7os, n\u00f3s que desenvolvemos e criamos com a plataforma j\u00e1 sabemos, mas e os clientes de projetos WordPress? Estrat\u00e9gia ao vender qualquer servi\u00e7o \u00e9 important\u00edssimo, &hellip; <a href=\"https:\/\/saopaulo.wordcamp.org\/2016\/a-arte-de-vender-sites-em-wordpress-por-paulo-costa\/\">Continue lendo <span class=\"assistive-text\">A arte de vender sites em WordPress, por Paulo Costa<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7895104,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20610],"tags":[5002,1002175,1002573,1001993],"class_list":["post-1589","post","type-post","status-publish","format-standard","hentry","category-palestrantes","tag-marketing","tag-prospeccao","tag-vendas","tag-vender-wordpress"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Rl0g-pD","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/7895104"}],"replies":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=1589"}],"version-history":[{"count":5,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1589\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/1589\/revisions\/1758"}],"wp:attachment":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/categories?post=1589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/tags?post=1589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}