{"id":1196,"date":"2016-11-17T22:07:27","date_gmt":"2016-11-18T00:07:27","guid":{"rendered":"http:\/\/2016.saopaulo.wordcamp.org\/?post_type=wcb_session&#038;p=1196"},"modified":"2017-02-15T23:26:47","modified_gmt":"2017-02-16T01:26:47","slug":"aprenda-a-montar-um-projeto-de-content-marketing-para-o-seu-negocio","status":"publish","type":"wcb_session","link":"https:\/\/saopaulo.wordcamp.org\/2016\/session\/aprenda-a-montar-um-projeto-de-content-marketing-para-o-seu-negocio\/","title":{"rendered":"Aprenda a montar um projeto de Content Marketing para o seu neg\u00f3cio"},"content":{"rendered":"<p>No blog brasileiro do WordPress.com j\u00e1 expliquei um <a href=\"https:\/\/br.blog.wordpress.com\/tag\/projeto-editorial\/\">passo a passo na cria\u00e7\u00e3o do Projeto Editorial<\/a>, nessa palestra pretendo abordar porque um projeto de conte\u00fado \u00e9 importante, como ele se alinha estrategicamente com os objetivos do seu neg\u00f3cio, como voc\u00ea deve avaliar os resultados dessa estrat\u00e9gia e como voc\u00ea pode aperfei\u00e7o\u00e1-la de acordo com particularidades da sua empresa.<\/p>\n<p><iframe loading=\"lazy\" title=\"Content Marketing - WordCamp S\u00e3o Paulo 2016\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/vhpUBMaKe0WR3p\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/pt.slideshare.net\/interney\/content-marketing-wordcamp-so-paulo-2016\" title=\"Content Marketing - WordCamp S\u00e3o Paulo 2016\" target=\"_blank\">Content Marketing &#8211; WordCamp S\u00e3o Paulo 2016<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/interney\" target=\"_blank\">Edney Souza<\/a><\/strong> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>No blog brasileiro do WordPress.com j\u00e1 expliquei um passo a passo na cria\u00e7\u00e3o do Projeto Editorial, nessa palestra pretendo abordar porque um projeto de conte\u00fado \u00e9 importante, como ele se alinha estrategicamente com os objetivos do seu neg\u00f3cio, como voc\u00ea &hellip; <a href=\"https:\/\/saopaulo.wordcamp.org\/2016\/session\/aprenda-a-montar-um-projeto-de-content-marketing-para-o-seu-negocio\/\">Continue lendo <span class=\"assistive-text\">Aprenda a montar um projeto de Content Marketing para o seu neg\u00f3cio<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15203736,"featured_media":1201,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1481371200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.slideshare.net\/interney\/content-marketing-wordcamp-so-paulo-2016","_wcpt_session_video":"","_wcpt_speaker_id":[1194],"footnotes":""},"session_track":[164407,655803],"session_category":[],"class_list":["post-1196","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-auditorio","wcb_track-marketing-e-conteudo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Rl0g-ji","jetpack_likes_enabled":true,"session_date_time":{"date":"dezembro 10, 2016","time":"10:00 AM"},"session_speakers":[{"id":"1194","slug":"edney-interney-souza","name":"Edney InterNey Souza","link":"https:\/\/saopaulo.wordcamp.org\/2016\/speaker\/edney-interney-souza\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1196\/revisions"}],"predecessor-version":[{"id":2195,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1196\/revisions\/2195"}],"speakers":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1194"}],"author":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/interney"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1196"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1196"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}