{"id":1264,"date":"2019-08-21T14:03:51","date_gmt":"2019-08-21T17:03:51","guid":{"rendered":"https:\/\/2019.saopaulo.wordcamp.org\/?post_type=wcb_session&#038;p=1264"},"modified":"2019-09-16T12:29:25","modified_gmt":"2019-09-16T15:29:25","slug":"precificacao-para-negocios-digitais","status":"publish","type":"wcb_session","link":"https:\/\/saopaulo.wordcamp.org\/2019\/session\/precificacao-para-negocios-digitais\/","title":{"rendered":"Precifica\u00e7\u00e3o para Neg\u00f3cios Digitais"},"content":{"rendered":"\n<p> Empreendedores gastam muito tempo decidindo sobre seu neg\u00f3cio: conte\u00fado, desenvolvimento, equipe, investimento, etc.<br>Mas gastam, em m\u00e9dia, apenas 6 horas para definir seu pre\u00e7o. Em tempos de neg\u00f3cios digitais \u00e9 essencial evoluir o mindset tradicional sobre pre\u00e7o para o elemento estrat\u00e9gico que ele pode ser. A palestra de Precifica\u00e7\u00e3o para Neg\u00f3cios Digitais fala de posicionamento, de entrega de valor, e da pessoa mais importante na defini\u00e7\u00e3o do pre\u00e7o: o cliente. Vamos falar sobre Precifica\u00e7\u00e3o? <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"436\" src=\"https:\/\/i0.wp.com\/2019.saopaulo.wordcamp.org\/files\/2019\/08\/palestra-Larissa-Sielichoff-1-1024x538.png?resize=830%2C436&#038;ssl=1\" alt=\"\" class=\"wp-image-1306\" srcset=\"https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2019\/files\/2019\/08\/palestra-Larissa-Sielichoff-1.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2019\/files\/2019\/08\/palestra-Larissa-Sielichoff-1.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2019\/files\/2019\/08\/palestra-Larissa-Sielichoff-1.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2019\/files\/2019\/08\/palestra-Larissa-Sielichoff-1.png?resize=500%2C263&amp;ssl=1 500w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2019\/files\/2019\/08\/palestra-Larissa-Sielichoff-1.png?resize=1000%2C525&amp;ssl=1 1000w, https:\/\/i0.wp.com\/saopaulo.wordcamp.org\/2019\/files\/2019\/08\/palestra-Larissa-Sielichoff-1.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Empreendedores gastam muito tempo decidindo sobre seu neg\u00f3cio: conte\u00fado, desenvolvimento, equipe, investimento, etc.Mas gastam, em m\u00e9dia, apenas 6 horas para definir seu pre\u00e7o. Em tempos de neg\u00f3cios digitais \u00e9 essencial evoluir o mindset tradicional sobre pre\u00e7o para o elemento estrat\u00e9gico &hellip; <a href=\"https:\/\/saopaulo.wordcamp.org\/2019\/session\/precificacao-para-negocios-digitais\/\">Continue lendo <span class=\"assistive-text\">Precifica\u00e7\u00e3o para Neg\u00f3cios Digitais<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":17430765,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1570286700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1262],"footnotes":""},"session_track":[1266792,994569],"session_category":[],"class_list":["post-1264","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorio-2","wcb_track-negocios"],"jetpack_shortlink":"https:\/\/wp.me\/paUnkt-ko","jetpack_sharing_enabled":true,"session_date_time":{"date":"05\/10\/2019","time":"11:45"},"session_speakers":[{"id":"1262","slug":"larissa-sielichoff","name":"Larissa Sielichoff","link":"https:\/\/saopaulo.wordcamp.org\/2019\/speaker\/larissa-sielichoff\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1264\/revisions"}],"predecessor-version":[{"id":1307,"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1264\/revisions\/1307"}],"speakers":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1262"}],"author":[{"embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/lsielichoff"}],"wp:attachment":[{"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1264"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/saopaulo.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}